Lead-Leak Calculator

How much opportunity sits inside the leads you already generate?

Do not start with another industry benchmark. Start with your own numbers. Estimate the size of the inbound opportunity pool that is not answered immediately and explore what that pool could represent under your own conversion assumptions.

No default market averages. No hidden score.

Lead response calculator using brokerage-entered inbound volume and conversion assumptions.

Inbound inquiries per month Share not answered immediately (%) Lead-to-client conversion rate (%) Average gross revenue per closed client ($) Optional: current answering / ISA cost ($/mo)

Inquiries at risk each month —

Scenario gross value of the at-risk pool — per month

Annualized scenario — × 12 months

Scenario based only on the numbers you entered. It is not a revenue forecast, a guarantee, or a claim about lead recovery. Nothing is sent anywhere until you request an audit.

Transparent math, not an AI-generated ROI claim.

Inquiries at risk = monthly inbound inquiries × share not answered immediately
Scenario gross value = inquiries at risk × your conversion rate × your average gross revenue
Annualized scenario = monthly scenario × 12

This calculator uses only the numbers you enter. Results are hypothetical planning scenarios, not forecasts, guarantees or claims about lead recovery, conversion, revenue, commission or return on investment. Actual outcomes depend on lead quality, market conditions, brokerage process, agent behavior, configuration and other factors.

What each input means

Formula flow from inbound inquiries and missed share to a scenario value.

Inbound inquiries per month: How many new buyer, seller or other qualified inbound inquiries reach the brokerage in a typical month?
Share not answered immediately: What percentage is missed, delayed, sent to voicemail or otherwise not handled at the moment it arrives?
Lead-to-client conversion rate: What percentage of relevant inbound inquiries typically become closed clients under your current process?
Average gross revenue per closed client: Use your own average gross commission income or other gross-revenue measure. Do not enter net profit unless that is how you want to model the scenario.
Optional: current answering / ISA cost: Add the direct recurring cost of the team or service currently responsible for first response if you want to compare operating cost.

Want to map the number to the actual workflow?

We can review where those inquiries arrive, what happens today and which first-response use case is worth testing first.

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